From our popular Construrama commercial network to our 24-hour, bulk-cement dispatch system, we work to provide customized building solutions in the markets we serve.

Innovative commercial strategies
Many of our customers demand cement in bulk, so we have launched a number of novel initiatives designed to meet their needs. Our 24-hour, ATM-like bulk-cement dispatch system offers our clients greater flexibility and efficiency. It enables them to pick up cement at their convenience, shorten their loading times, and cut back on their paper work.

Successful commercial networks
Our products are often sold through distributors. So we work closely with our distributors to ensure our customers receive a superior mix of building materials and services. Through Construrama, our retail network, we partner with our distributors to offer customers an extensive range of brand-name products at competitive prices. We also train our distributors to manage all aspects of their business —including inventory control, product promotion, sales-force training, and transportation logistics. Begun in 2001, Construrama now encompasses more than 2,100 stores, making it the largest building-materials chain in Latin America.